New Delhi: Slow fashion coupled with the resounding ‘Made in India’ sentiment continues to garner the support of the fashion conscious in the country, be it organisations, designers or the government.
Migrant labour especially those aligned with the textile and fashion industry are amongst the worst affected; their plight has not gone unnoticed. Buyers are stepping up to encourage and bolster weavers and craftsman across the country by focusing their purchases on traditional weaves and textiles instead of fast fashion brands.
On National Handloom Day, we salute all those associated with our vibrant handloom and handicrafts sector. They have made commendable efforts to preserve the indigenous crafts of our nation. Let us all be #Vocal4Handmade and strengthen efforts towards an Aatmanirbhar Bharat. pic.twitter.com/XD7cs9ES7F
— Narendra Modi (@narendramodi) August 7, 2020
“The Fashion Design Council of India (FDCI) and many other organisations, under the aegis of the Ministry of Textiles will be celebrating the 6th National Handloom Day with a digital campaign… This campaign not just focuses on the handloom heritage of our country but also salutes and highlights the quiet warriors, who have tirelessly worked with Indian processes to looms, never steering away from the aesthetics of what is rooted in our country,” FDCI President Sunil Sethi said in a statement.
My Handloom Portal – an integrated platform for all handloom stakeholders including weavers, being launched today will be a one-stop destination to get information on all handloom schemes. #VocalHandmade @smritiirani @PMOIndia pic.twitter.com/p1phdfJRUt
— Ministry of Textiles (@TexMinIndia) August 7, 2020
The Ministry of Textiles has released the official hashtag, #Vocal4handmade, on its social media handle and the FDCI shared the announcement to propel the initiative forward.
Sethi added, “With this initiative, we are not only celebrating the karigar, weaver, artisan but also YOU… who have tirelessly supported the weaving and handloom communities.”
— Mann Ki Baat Updates (@mannkibaat) August 7, 2020
The FDCI also stated in order to support the handloom makers, it will be opening the third tranche of Covid-19 Support Fund (CSF) for the weavers, to provide them financial assistance by buying unsold stocks from them. The weavers will be identified by the DC Handlooms, under the Ministry of Textiles.
The Vocal for Handmade gets overwhelming response in Social Media with various celebrities and polticians supported this initiative.
— Neena Gupta (@Neenagupta001) August 7, 2020
Indian handlooms are known to be unique and a work of craftsmanship. Let’s lend our support to the weavers and artisans of the textile industry.#NationalHandloomDay#Vocal4Handmade@smritiirani @TexMinIndia @MadhuryaGallery pic.twitter.com/A1bvbVEXKx
— PRIYANKA (@priyankachopra) August 7, 2020
— Smriti Z Irani (@smritiirani) August 7, 2020
The National Handloom Day is observed every year on 7th August to honour the handloom weavers in the country and also carter an impetus to India’s handloom industry. @smritiirani #Vocal4Handmade pic.twitter.com/NbBNAyjWeA
— sonu sood (@SonuSood) August 7, 2020
Celebrating #NationalHandloomDay. Proud to support our traditions and heritage. They sustain the livelihoods of millions. Yet another facet of #AtmanirbharBharat.#Vocal4Handmade @smritiirani pic.twitter.com/m4TtoUPGpj
— Dr. S. Jaishankar (@DrSJaishankar) August 7, 2020
Empowering our weavers & artisans and contributing towards preserving our rich indigenous heritage, PM @NarendraModi ji has taken many big steps.
— Piyush Goyal (@PiyushGoyal) August 7, 2020
On #NationalHandloomDay let us all resolve to support our weavers across the country in these difficult times by buying and wearing their beautiful creations in our everyday life and also help keep #India‘sHandloomLegacy alive. Appreciate the labour of love. pic.twitter.com/ceO9G7Shhl
— vidya balan (@vidya_balan) August 7, 2020
Our hardworking weavers are true artists who have woven the cultural fabric of our vibrant nation through their creativity.
On #NationalHandloomDay,my heartfelt gratitude to their indomitable spirit as they work tirelessly towards building an #AatmaNirbharBharat. #Vocal4Handmade pic.twitter.com/UilcwMivcu
— Amitabh Kant (@amitabhk87) August 7, 2020
On National Handloom Day, I am sharing a picture of Mishmi girls of Arunachal Pradesh wearing beautiful handloom products. Let’s be #Vocal4Handmade and give boost to #AatmaNirbharBharat pic.twitter.com/fuWVTA2m8s
— Kiren Rijiju (@KirenRijiju) August 7, 2020
— Shefali Vaidya. (@ShefVaidya) August 7, 2020
The sense of pride in wearing my handloom kurta is indescribable. Pls share a picture in your own handloom garment with the hashtag #Vocal4Handmade on our National Handloom Day! @smritiirani @narendramodi 🇮🇳🙏 pic.twitter.com/7sLaFWEiQi
— Suresh Raina🇮🇳 (@ImRaina) August 7, 2020