Wednesday, January 27, 2021

Average selling price of a smartphone in India now Rs 11,500

- Advertisement -

Smartphones will be most used device in India by this year endNew Delhi, Nov 7 (IANS) The average selling price of an smartphone has fallen by 2 per cent to reach Rs 11,500 in the India market, with 84 per cent of shipments now coming in the sub-Rs 15,000 range (29 per cent even below Rs 7,000), driven by e-learning, according to a new IDC report.

The mid-range segment (Rs 15,000 to Rs 37,000) declined year-on-year, as consumers held back on upgrading to a more expensive smartphone due to economic uncertainties.

The premium segment ($37,000 and above) witnessed a strong growth of 91 per cent where Apple, Samsung, and OnePlus continued to be the top three players.

Apple also launched its online store in the third quarter, offering a wide range of first-time services.

READ ALSO:  Huawei enters tablet market in India with MediaPad T5

“IDC expects the low-end and mid-range segment to continue being the volume driver. As consumer sentiment improves in the next few quarters, upgrades and affordable 5G offerings in the US$200-500 segment is expected to drive growth,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

eTailers led the online channel share reaching an all-time high of 48 per cent in Q3, growing by a healthy 24 per cent (YoY).

Cautious consumers preferred online purchases as they were driven by promotions and sale events on eTailer platforms.

“Offline channels registered a moderate 11 per cent YoY growth after a challenging first half of the year. New launches had severe supply constraints in offline channels,” the IDC report mentioned.

READ ALSO:  Johnson & Johnson to begin human trial of Covid vaccine in July

While original equipment manufacturers (OEMs) launched more low-priced smartphones, they upped the game on specifications with more phones featuring quad-cameras, high megapixel counts (48MP and above), more storage (64GB and above), bigger batteries (5000mAH and above), etc. even as prices declined.

A total of 25 million feature phones were shipped in the third quarter, a decline of 30 per cent YoY.

READ ALSO:  Enough time will be given to airlines for re-starting flights: DGCA

As a result, the overall mobile phone market shipment dropped by 4 per cent YoY, with feature phones accounting for only 31 per cent share.

Source: IANS

India Updates
India Updates is an independent news & Information website. Follow us for regular updates on News and Information.

Follow Us On

Related News


Please enter your comment!
Please enter your name here

Trending Topics In India

Covid 19 India Updates

Trending News In India

Trending Showbiz

Trending Sports

Latest Trending News In India

Delhi Police caught off guard by breach of trust by protesters?

New Delhi, Jan 26 (IANS) When the Delhi police entered into an agreement with the protesting farmers, little did they realise there were chances...

How the situation turned ugly at Red Fort

New Delhi, Jan 26 (IANS) The farmers movement that had been peaceful for the last two months turned violent on Republic Day on Tuesday...

Anyone who wants Covid vaccine could get it ‘this Spring’: Biden

By Nikhila Natarajan (IANS) US President Joe Biden's underpromise-overdeliver strategy on Covid-19 vaccine allocation landed its most optimistic message yet, pointing to vaccination for...

SKM asks farmers to return to borders, continue peaceful protest

New Delhi, Jan 26 (IANS): After violent clashes with between the police and the protesting farmers in the national capital on Tuesday, the Samyukt Kisan...