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    Bengaluru most conscious city to buy eco-friendly productsBengaluru, Oct 22 (IANS) Bengaluru is the most conscious city when it comes to buying eco-friendly and sustainable products as compared to other metro cities in India, a new study revealed on Tuesday.

    Mumbai is at the second spot followed by Delhi, Hyderabad and Chennai respectively.

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    Based on an analysis of the shopping behaviour of over 20,000 respondents, across five Indian metros, the study was conducted by Karnival.com — an eCommerce platform.

    According to the study, 55 per cent of the shoppers on Karnival.com are millennials (23-37 age group) and Generation Z (18-22 age group).

    “The maiden sustainability index by Karnival.com shows that Indians are working towards creating a culture of conscious consumption and making sustainability a mainstream way of life,” said Dhimant Parekh – CEO, Karnival.com.

    “It’s heartening to know that young shoppers, in metros as well as non-metros, are looking for eco-friendly choices, whether for their own use or for gifting purposes,” Parekh said.

    The study also indicated that more women were open to buying these products than men – the percentage was 65 per cent for women and 35 for men.

    The most popular buys on the platform include water-saving devices for taps, home decor products made with upcycled and recycled materials, natural personal care products, organic food products, and eco-friendly home utilities like floor and laundry cleaners.

    The study also found that tier 2 and tier 3 Indian cities are warming up to the idea of shopping for sustainable products.

    Pune led the growing tribe of ‘green non-metros’, while Coimbatore, Lucknow and Ghaziabad completed the top chart, accounting for nearly 10 per cent of the total sales on Karnival.com during April-September 2019.

    “An increasing number of Indians are seeking out green products and we are excited to be a part of this inspiring narrative on up-and-coming sustainability oriented cities and towns of India,” Parekh said.

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