11.8C
Delhi
Saturday, January 16, 2021

Eros Now and Microsoft joins hand to develop online video platform

- Advertisement -

Eros Now and Microsoft joins hand to develop online video platformMumbai, Sep 19 (IANS) Over-the-top (OTT) video platform Eros Now on Thursday joined hands with Microsoft to build a next-generation online video platform on the latter’s cloud computing service “Azure”.

“The online video market has brought a paradigm shift in the way technology is used and will be used to enhance the customer journey and user experience. We at Eros Now have been the earliest movers in the adoption of technology which is a core strength of the brand,” Rishika Lulla Singh, CEO-Eros Digital, said in a statement.

READ ALSO:  CCI dismisses antitrust complaint against WhatsApp

Using Microsoft Azure and Azure Media Services, Eros would develop a new, intuitive online video platform that would provide seamless delivery of content for its consumers across geographies and languages, supported by a robust infrastructure including Azure Content Delivery Network (CDN).

“By using our combined expertise across technology and media, we have an opportunity to build on that foundation and re-imagine entertainment for the rapidly growing audience of digitally-connected consumers in India,” added Peggy Johnson, Executive Vice President, Microsoft.

READ ALSO:  3 more Indian firms hacked, 1.13 cr users’ data at risk: Researcher

The collaboration would help Eros transform not only how it delivers streaming services to its consumers but also to reimagine the offerings it can provide.

“India is one of the fastest-growing digital entertainment and media markets worldwide, driven by the growth in online video content. AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience,” said Anant Maheshwari, President, Microsoft India.

India Updates
India Updates is an independent news & Information website. Follow us for regular updates on News and Information.

Related News

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Trending Topics In India

Covid 19 India Updates

Trending News In India

Trending Showbiz

Trending Sports

Latest Trending News In India

Trump to fly to Florida shortly before Biden’s inauguration

Washington, Jan 16 (IANS) US President Donald Trump will leave Washington, D.C. on the morning of January 20 shortly before President-elect Joe Biden's inauguration,...

Facing scrutiny, WhatsApp defers new data privacy policy

New Delhi, Jan 16 (IANS) Facing intense criticism worldwide and now a court case in India, WhatsApp has deferred its new data privacy policy...

Bengaluru air show to be first hybrid aerospace expo

Bengaluru, Jan 15 (IANS) The 13th edition of Aero India 2021 here on February 3-5 would be the world's first hybrid aerospace and defence...

Dr Reddy’s receives approval for Phase 3 clinical trial of Sputnik vaccine

Hyderabad, Jan 15 (IANS) Pharma major Dr Reddy's Laboratories Ltd on Friday announced that it has received approval from the Drugs Control General of...