Wednesday, January 20, 2021

Flipkart launches ‘2GUD Local’ to digitise offline retailers

- Advertisement -

IIT Patna, Flipkart partner for joint research in AI and MLBengaluru, Dec 4 (IANS) Flipkart’s independent value-driven platform, 2GUD on Friday launched 2GUD Local to connect popular offline retailers scattered across the country with online shoppers.

The new format aims to enable local stores – single brand or multi-brand stores and other shopping destinations – and retailers to expand their digital footprint to connect more effectively with their consumers.

2GUD Local will showcase the best of these stores through long-format videos coupled with engaging narratives, Flipkart said.

The platform will further assist these stores in creating their digital footprint including cataloguing support, consumer fulfilment, advertising and marketing.

READ ALSO:  India can fill up export market space vacated by China: Assocham

It will provide them with an additional channel for sales and access to new geographies for consumer acquisition, Flipkart said, adding that 2GUD Local is kicking-off its efforts to digitise offline brands with KLM Fashion Mall in Bengaluru.

“We have launched 2GUD Local to help local brands leverage traffic on our already-popular marketplace and take their offerings to a pan-India market,” Chanakya Gupta, Head of 2GUD, Flipkart, said in a statement.

READ ALSO:  Health care sector hailed the Union Budget 2020

“We look forward to partnering with more local partner brands and serving consumers across the country in times when social distancing is of utmost importance.”

Flipkart said that 2GUD currently covers more than 600 product segments and offers both new and refurbished products.

The platform has more than a million consumers across more than 15,000 PIN codes in India.

2GUD Local is currently available on the app and m-site.

Source: IANS

India Updates
India Updates is an independent news & Information website. Follow us for regular updates on News and Information.

Related News


Please enter your comment!
Please enter your name here

Trending Topics In India

Covid 19 India Updates

Trending News In India

Trending Showbiz

Trending Sports

Latest Trending News In India

Indian insurers to withstand pandemic-led downturn: Moody’s

New Delhi, Jan 20 (IANS) Indian insurance companies are likely to withstand the economic downturn exacerbated by the coronavirus pandemic, with general insurance premium growth in positive...

MINI India delivers 512 cars in 2020, grows 34% in Q4

New Delhi, Jan 20 (IANS) BMW Group India’s premium small car brand MINI India has delivered a strong performance of 512 cars in the calendar...

Sensex, Nifty scale new highs; auto, IT stocks surge

Mumbai, Jan 20 (IANS) The Indian equity indices surged to new highs on Wednesday with the BSE Sensex closing near the 49,800 mark. Sensex touched...

I could do everything because I wasn’t associated with a political party: Sonu Sood

By Yashika Mathur (IANS): Sonu Sood, who was lauded for his efforts to send migrants home safely during lockdown last year, dismisses allegations that he...