Realme is targeting the top spot in Diwali online sales

Today's Latest

Special trains launched by Northern Railway this festival season

New Delhi, Oct 19 (ANI): Anticipating the extra rush of passengers during the festive season of Diwali and Chhath...

India will host 91st edition of Interpol General Assembly in 2022

New Delhi, Oct 18 (IANS) India will host the 91st General Assembly of Interpol in 2022 as part of the...

FATF keeps Pak in grey list, hands 4-month lifeline

Paris/Islamabad, Oct 18 (IANS) The Financial Action Task Force (FATF) on Friday formally announced that Pakistan will remain on its...

Popular Today

Drinking alcohol frequent more dangerous than binge drinking

Seoul, Oct 18 (IANS) Alcohol lovers, take a note. Drinking small amounts of alcohol frequently is linked with a higher...

3 lakh civilians displaced in Turkish assault in northern Syria

Damascus, Oct 18 (IANS) As many as 300,000 civilians have so far been displaced since Turkey launched its long-threatened military...

India urged Pakistan not to levy $20 on pilgrims using Kartarpur corridor

New Delhi, Oct 17 (IANS) India on Thursday said it has urged Pakistan not to levy $20 on pilgrims using...
India Updates
India Updates is an independent news & Information website. Follow us for regular updates on News and Information.

TECNO 'Phantom 9' outpaces Redmi Note 7, Realme 3 ProNew Delhi, Sep 20 (IANS) Armed with a quad camera-system smartphone in every price segment along with an investment worth Rs 3,000 crore for its surface-mount technology (SMT) lines, Chinese handset maker Realme aims to become the top online smartphone player in India during the festive quarter, the company’s India CEO said on Friday.

“We have just invested Rs 3,000 crore towards eight new SMT lines this quarter for Diwali season to make sure that this festive season people keep getting unprecedented supply of stocks,” Madhav Sheth, Chief Executive Officer, Realme India, told IANS.

- Advertisement -

Surface-mount technology or SMT is a method for producing electronic circuits wherein the components are mounted or placed directly onto the surface of printed circuit boards (PCBs).

Realme currently shares a facility with its parent company OPPO in Greater Noida and will continue to share the same facility for manufacturing its upcoming portfolio of handsets.

“With the new SMT lines, our current manufacturing capacity which is 1-1.2 million devices a month will more than triple to 3-3.5 million,” Sheth told IANS.

Almost two-third of the online sales during this festive season is likely to be driven by Realme and Xiaomi, according to Tarun Pathak, Associate Director, Counterpoint Research.

“They have a good momentum which is likely to continue. Last year’s festive season was a record quarter for India. This year too, we’re anticipating that the online channel would do well in the festive season. Brands that are doing well online like Realme would drive the online festive sales,” Pathak told IANS.

Meet Realme XT, the world's first 64MP camera phoneThe Shenzhen headquartered handset maker became the second-largest player in the online segment, driven by a strong online push and good performance of its affordable series — Realme C2, Realme 3, and Realme 3 Pro, according to Counterpoint Research’s Q2 report.

“They are covering the price tiers fast… The online segment is growing so I think they are at the right place at the right time,” noted Pathak.

The company launched its first smartphone with 64MP camera — the Realme XT — in India last week.

The phone comes in three storage variants — 4GB+64GB, 6GB+64GB, and 8GB+128GB — priced at Rs 15,999, Rs 16,999 and Rs 18,999, respectively.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

India will host 91st edition of Interpol General Assembly in 2022

New Delhi, Oct 18 (IANS) India will host the 91st General Assembly of Interpol in 2022 as part of the...

India will host 91st edition of Interpol General Assembly in 2022

New Delhi, Oct 18 (IANS) India will host the 91st General Assembly of Interpol in 2022 as part of the platinum jubilee celebration of its...

Vodafone Germany and EHang will build flying auto taxis

Berlin, Oct 18 (IANS) Vodafone Germany on Friday announced a deal with Chinese autonomous air taxis company EHang to collaborate on building an urban air...

Aviation Ministry reviews progress on Air India sale

New Delhi, Oct 18 (IANS) Moving fast on the proposed sale of Air India, the parent Civil Aviation Ministry on Friday reviewed the progress made...

Indian audience is now more open to diverse content: Ayushmann

Mumbai, Oct 18 (IANS) Actor Ayushmann Khurrana feels the Indian audience is now more open to diverse content, and says it is the era where...

More Articles Like This