Global e-commerce company Shopmatic has entered into a strategic partnership with PayU, one of India’s leading digital payment providers, to expand payment options for its merchants. The collaboration allows Shopmatic sellers to accept payments from customers across multiple devices, channels, and modes—all within a single integrated platform.
Through this tie-up, merchants using Shopmatic’s online stores will be able to offer customers a wide range of payment methods, including UPI (Google Pay, PhonePe, BHIM), digital wallets, credit and debit cards, and net banking.
To support a smooth experience, PayU will provide sellers with access to a centralized dashboard, enabling them to track transactions in real time and monitor business performance. The system also includes an omnichannel refund module, making it easier for merchants to process bulk refunds for both online and offline transactions.
Leaders Speak
Anurag Avula, Co-Founder & CEO of Shopmatic, said the partnership reinforces the company’s mission to make e-commerce simple and seamless for entrepreneurs.
“We are pleased to join hands with PayU to provide our sellers with a hassle-free way of accepting payments. Their quick onboarding and broad suite of options align with our commitment to support merchant success. We will continue to collaborate with trusted brands that strengthen our ecosystem and empower our merchants digitally,” he noted.
Noopur Chaturvedi, Country Head for Small and Medium Businesses at PayU, said the association aligns with PayU’s goal of simplifying payments for India’s growing merchant base.
“Our focus is to deliver instant, secure, and convenient payment solutions that enable small and medium businesses to grow faster. Partnering with Shopmatic allows us to extend these benefits to thousands of entrepreneurs across India,” she added.
Growing Merchant Base
Shopmatic has seen rapid adoption in recent months, with more than 260,000 new merchants joining its platform in the last six months. The company is on track to cross 500,000 customers in the current financial year, further demonstrating its role in supporting small businesses in the digital economy.
